In the dark Icelandic winter of 2008, as I was driving, I nearly hit someone. From that moment, I decided I would do everything I could to create accessories that would not only be beautiful, but keep people safe. Something I would wear. Something I'd want to see on my family and others. It took a bit of time, alot of tests, but eventually, TÍRA Radiant And Reflective Accessories was born! Luckily I was fortunate to have a family that not only were ready to support my idea, but to do everything to make this idea come to fruition.
Here we are celebrating Tíra's 7 years of combining style and safety to create reflective accessories; and what better way to celebrate than sharing our brand new online store from our family to yours and to the world. It's been quite the journey (involving a lot of good will, work & wool). We're excited to offer you an online store where you can browse and shop to your heart's content. Step by step we seem to be reaching our goal of making being safe, as easy, and of course, as stylish as possible. TÍRA, in Icelandic, it means a glimmer of light. Welcome!